THE MARKETERS GUIDE TO TIKTOK CONVERSION TRACKING

Perhaps the biggest benefit of the TikTok Events API however, is the ability it gives you to enrich your conversion events with first-party user identifiers—directly from your existing business applications. Doing so maximizes match rates and unlocks the full potential of TikTok’s machine learning features. This TikTok course on Skillshare teaches you how to market your business, product, brand, or events using TikTok.
While implementing the pixel code may be a quick way to get user behavior signals back to the social platforms, doing so comes with a few disadvantages. Fast-moving consumer goods go hand in hand with influencer marketing. Video is one of the most effective marketing tools that brands can use. In addition, you’ll get lifetime access to the articles and resources, as well as earning a Certificate of Completion. It’s designed to take you through every step of the app, no matter what your use has been.
Between Shelby and Ed, you’re in capable, expert hands. tefl , similar to Facebook CAPI, gives you the ability to send conversion signals to ad platforms directly from your business applications. It can be used in replacement of or alongside the pixel thanks to its newly released event deduplication feature. This server-side tracking solution eliminates the data loss caused by ads blockers and other browser restrictions and offers a more flexible solution to send events to advertising platforms. While extremely valuable, advanced matching isn’t exactly the easiest thing to implement. To do so, your data team needs to provide the user identifiers in the data layer for the pixel to read from and attach to future conversion events.
It is taught by Jack Bennet, a TikTok influencer, marketing expert and serial entrepreneur. After completing the course, you will also receive a Certificate of Completion. This TikTok marketing course on Udemy is brought to you by BraveArt Media, a German social media marketing agency. It will help you learn what you need to know about growing your following, creating a community, and making money on TikTok.
With this massive engagement comes the opportunity for advertisers across the world to reach their target audiences through TikTok Ads. The TikTok Masterclass from Influencer Marketing Hub is taught by Shelby Leimgruber and Ed Lawrence. Shelby is a social media influencer with a strong track record of success. She enjoys more than 500,000 followers on social media and a 10% engagement rate. Ed offers a combination of video production, marketing, and business acumen. He’s helped countless influencers turn their online brands into profitable businesses.